Marketing is, or probably as broad as design.
In Marketing, there is, digital, analogue (old timer), personal, content creation, packaging, etc. Similar to Design too.
Marketing boils down to two basic concepts;
- Selling what people want
- Selling what people need
In most cases, a designer's task is to amplify marketing.
Before you can amplify, you need to understand the context, history and future of the materials provided. These questions have to be asked by yourself.
- Where is this going (desktop, mobile, poster etc)?
- What needs to be elevated, and what needs to be silenced?
- How do we make this different and memorable?
The two coincide with the user or target market.
We do marketing to attract the target market, we do design to make users stay. That's how Marketing works in Design.
Have you heard the expression ...
Design is subjective.
Hard to break it to you, but the design is actually objective.
You are supposed to see what I see and react to it the way I do.
Why People Have Different Tastes?
What may look good to me, may not look good to you. It boils down to three basic things,
- Culture
- Upbringing
- Surrounding
Culture
Our culture shapes our thinking and conditioning. For example, my African friends find that the colors Red, Green and Yellow are the best combos. I find it otherwise.
Upbringing
Kids born rich and poor have different tastes in design. Rich probably wants the simplest form of car, while the poor thinks adding more chrome to the car makes it tasteful.
Surrounding
How we live our day-to-day life changes our perspective on design. If you live like a dump (messy rooms), you'd likely prefer a crowded design. While the symbol of luxury is defined by light and space.
How to Move Forward?
Design preferential is nothing new. The first step is to agree, who are we building this for?
- For you – Then leave it in the internal server
- For Customers – Then build ones that attract them.
Once you've agreed on this, it's easier to understand the kind of design that is suitable for your target market.